Purpose
Participants in this course will gain knowledge of social media marketing, blogging, copywriting, email marketing, local search engine optimization, SEO, YouTube marketing, video production, vlogging, and Instagram photography. We’ll also demonstrate how to take a profile picture for your social media profile using just an iPhone or other smartphone. all the tools required to build a strong internet marketing presence. You will discover what strategies for online digital marketing are effective and ineffective as well as where to focus your time and energy. You will comprehend the psychology of the buying process and how to apply it to your content development, social media marketing, and sales process. Additionally, you will learn how to use social media marketing to generate visitors to your website and how to develop engaging content for it.
COURSE Objectives
By the end of the training the participants will be able to:
Learn how to interact with the millions of potential customers who utilize social media sites.
Increase traffic to the pages on your website and sales/awareness.
Learn how to use Facebook and Twitter to promote brands, boost sales, engage customers, and improve site traffic.
Learn how to choose the correct audience and use social media to connect with an endless number of potential customers/audience by creating, implementing, measuring, and optimizing a successful social media marketing strategy.
Get more use out of your email campaigns.
Use social media objectives to create effective online marketing.
Learn how to create efficient internet marketing strategies for a variety of industries by practicing social listening that is critical and transparent.
Recognize, set up, and utilize the main social media and internet marketing platforms that can be utilized to advertise a business, brand, item, service, or individual.
Determining the most effective social media and online marketing channels to influence customers and enhance brand reputation.
Using social media and an online marketing strategy to reach objectives using a range of measurement services, tools, and metrics.
Learn to use LinkedIn to connect with your target market, engage with prospects, and build relationships with buyers as part of your sales process. Learn how to set up a Facebook Business Account specifically for business use. Learn how to build out your Facebook page in a way that promotes your brand.
Create a Google Adwords account and become familiar with the ad creation process. You can increase your search rankings and customer reach by creating a Google+ profile. These social media marketing advice will show you how to set up a Google+ page for your company.
Duration: 10 Days
Topic 1: Online Marketing Strategies
Content Writing that Drives Action, Web-Based Communications to Reach Buyers, Directly Marketing on the Web ,The Rules of Web Marketing and Public Relations (PR), The Convergence of Marketing and PR on the Web
Topic 2: Reaching potential Audience
Blogging for business and marketing • Search engine and viral marketing • Online news releases, reaching the media, and developing leads • Content-Rich Web Sites and Online Media Rooms
The Strength of Search Engine Optimization (SEO) in Surpassing Your Rivals • Practical Experience: Blogging
Topic 3: Social media platform marketing
Using social media to engage customers and build your brand; and using Twitter, Facebook, and LinkedIn practically
- Getting People to Know, Trust, and Like You Online • The Integration of All Networks to Achieve Viral Effects • Facebook Marketing Techniques • Social Selling Importance in B2B Sales • Tweeting Your Way to Success • Tools to Engage Customers and Ignite Your Business • Engaging Your Customers and the Public on LinkedIn • Facebook Marketing Techniques • The Integration of All Networks to Achieve Viral Effects
Topic 4: Digital and Social Media Marketing
Fundamentals of Digital Marketing and Social Media Marketing, Digital Marketing Budgets and Forecast Planning, Digital Marketing Framework and Digital Asset Management (DAM), Current State of Social & Digital Media in the Region, and Fundamentals of Digital Marketing and Social Media Marketing
Topic 5: Search Engine Marketing
Advanced Search Engine Optimization (SEO) techniques, link building techniques, Google Trends and keyword research techniques, and digital content optimization techniques are all part of search marketing.
Search Engine Marketing (SEM), Google Ads, and Google Display Network are all examples of advanced paid search marketing.
- Content creation and optimization; Google Analytics and Google Search Console; Pay Per Click (PPC)
Topic 6: Social media platform marketing
Using social media management platforms like Hootsuite, Sprout Social, and MeetEdgar; advanced analytics and strategies for developing campaign insights; advanced social media marketing; advanced social media strategies for: o Facebook o Twitter o Instagram o Youtube o Linkedin; creating cross-platform synergies across social media channels; and
Topic 7: Affiliate marketing
Strategic Partnerships, Affiliate Marketing, and Affiliate Programs. Advanced Influencer and Affiliate Marketing. Finding, hiring, and managing influencers. Using influencer marketing platforms to advance campaign goals. Online Reputation Management (ORM).
Google AdSense, YouTube Display Ads, Facebook Audience Network Ads, Apple Advertising, Digital Remarketing, and Programmatic Display Advertising are examples of advanced digital display advertising.
Topic 8: Integrated online marketing
Email marketing advanced strategies and lead generation Email marketing tools: MailChimp, AWeber, Drip Mobile advertising and integration with social media marketing tools Creating responsive designs and content for mobile Email marketing advanced methods and lead generation Analytics